Peter Thiel’s single most important piece of advice for Airbnb is ‘Don’t fuck up the culture’. Other executives and venture capitalists like Brian Chesky, Ben Horowitz, and Steve Jobs have expanded on why culture is important for a startup company, and Marc Andreessen's tweet ‘...Ruin Culture -> Destroy Company’ summarizes the point neatly. No doubt, culture is crucial for success.
Ten employees at a now large software company described the key values when they joined this company as a startup 30 years ago. These values were critical in turning the small startup into the highly successful market leader that it is today. They should be applicable to any budding startup team: